Updating the content on your website gives search engines a reason to keep ranking your site. Having fresh and current content also keeps your potential and returning customers coming back. Search engines are constantly crawling sites. You already know that fresh content will keep them coming back for more but stagnant content could hurt your websites rankings. The more you change or add to your site, the better your chances of maintaining a higher search ranking.  If you are interested in being able to easily make updates to your own website in-house click here.